Ahead of the IPL 2022, Mumbai Indians announced the continuation of its official partnership with Usha International for the 9th consecutive season.
As part of the deal, the Usha International logo will be prominently visible on the caps and helmets and the mat during the official match toss of Mumbai Indians’ home matches.
Carrying on from previous seasons, Usha will soon be announcing details of it on-ground brand integration during the matches, as well as digital-led campaigns to engage with Mumbai Indians Paltan and cricket fans alike.
Speaking on the continued partnership, Mumbai Indians spokesperson said, “We are extremely satisfied to see Usha International benefiting from a long-standing partnership with the Mumbai Indians through brand campaigns and fan activations to build a strong pan India consumer connect. Keeping the Mumbai Indians fan community at heart and leveraging our brand-building capabilities to drive long-term values, we’re delighted to provide the platform that our partners need to continue to build brand prominence.”
Commenting on the association, Komal Mehra, Head – Sports Initiatives and Associations, Usha International, said, “The fact that this is our 9th year of association underscores our brand’s culture – we believe in committing to long term strategic partnerships when it comes to nurturing sporting events, then whether it is the youth, the differently-abled, or then established players like the Mumbai Indians team and Mithali Raj. Cricket is an integral part of our country, and the Mumbai Indians are icons playing a huge role in inspiring the youth to lead an active and healthy lifestyle. We are committed to this partnership and extremely happy with it and wish them the very best as they battle to wrest back the championship.”
On speaking to the Financial Express about the partnership, Saurabh Baisakhia, President Usha International as President – Appliances said, “Usha and Mumbai Indians share synergy in terms of brand values. This partnership has helped strengthen our position in markets like Maharashtra. These associations help drive strong customer engagement, while also strengthening our dealer and employee engagement. Given the popularity of the IPL, the association helps drive up our brand awareness and enables us to strategically communicate new product launches.”
IPL 2022 is scheduled to begin on March 26, with the matches to be held at Wankhede Stadium, Brabourne Stadium, D.Y. Patil Stadium and MCA International Stadium in Pune and will have only 25% fans capacity and tickets available only to full vaccinated individuals.
On March 27, Mumbai Indians will play against Delhi Capitals at Brabourne. The season will include a total number of 70 league matches and 4 playoff games.