Cricket Australia (CA) announced a new four-year sponsorship deal with hygiene brand Dettol, supporting the secure and hygienic return of the much-loved sport for Aussie players, staff, fans and the community.
Dettol will join as the naming rights partner of the Men’s One Day International and Men’s T20 International Series as well as the Men’s Support Team, along with a partnership with the World Cup-winning Women’s International team, for the next four years.
Integral to the partnership, Dettol and Cricket Australia will help investigate the transmission of germs in the sport, where the use of sweat to polish the cricket ball during gameplay is common practice.
Along with supporting elite men’s and women’s cricket, Dettol is set to supply hygiene products to the 3,455 cricket clubs around the country as Australia continues its battle with COVID-19.
Nick Hockley, Cricket Australia Interim CEO, said, “We feel exceptionally fortunate and proud to be partnering with Reckitt Benckiser. Dettol is such a well-known and trusted brand with a long heritage, both here in Australia and around the world, and their support will give confidence about protecting the return of community and elite cricket this summer.”
“Beyond this summer, we look forward to working with Dettol to help embed hygienic behavioural change into schools, clubs and communities through cricket,” he added.
Dave Rankine, Regional Director for RB Health ANZ, owner of the Dettol brand, said, “We’re excited to bring the expertise of Dettol to Cricket Australia, partnering together to protect the sport so many Australian’s love, from watching our national teams play to participating in games ourselves through community clubs. Our partnership with Cricket Australia will help to embed important hygiene habits into the lives all Australians as we enter the new normal.”
“At Dettol, we are dedicated to protecting the moments that matter most to Australians, having done so for over 80 years. It’s important that we all continue to play our role as industry leaders to cement important hygiene practices in all Australian’s working together as a nation to protect tomorrow,” he said.