Alibaba-owned shopping platform Daraz and streaming service Tapmad have been named as the Digital Streaming Partner for Asia Cup 2022 in Pakistan.
Daraz and Tapmad have sublicensed digital rights in Pakistan to the Asia Cup 2022. Daraz and Tapmad have acquired the rights from Pakistan state broadcaster Pakistan Television (PTV) and pay-television broadcaster Ten Sports, which will both air linear coverage, having themselves sublicensed the rights from global rights-holder Disney Star.
Ten Sports has held the global media rights to the tournament since 2014 as part of consecutive deals with the Asian Cricket Council.
Chief Marketing Officer of Daraz Pakistan, Muhammad Ammar Hassan, said, “With more than 10 million monthly active users, Daraz is the 4th biggest platform for internet users, hence we thought to reignite the passion of cricket and bring the live action to the entire cricket loving Pakistani audience”
Asia Cup 2022 will commence on August 27, featuring 13 matches. The Super 4 round will begin on September 3, 2022, while the Final will take place on September 11.