MILO has partnered with Royal Challengers Bangalore for the upcoming season of Indian Premier League (IPL 2020). As the official partner, the brand has launched its #RoarForCricket campaign. MILO believes sports not just build health but teaches valuable life-skills and values. Encouraging children to play sports by providing products packed with energy, great taste & nutrition is the core purpose of this brand. And this unique partnership is a reaffirmation of MILO’s purpose.
As part of the campaign, Nestlé MILO has launched a limited-edition pack that features RCB players. This RTD pack will be available across retail outlets at a special promotional cost of Rs 30. The brand will bring alive the partnership on mass media as well, with a special energetic TVC for the team’s home state, Karnataka. There will also be numerous engaging consumer activations on-ground and on the brand’s social media channels to celebrate the passion that fans have for Royal Challengers Bangalore team.
Speaking about the association and the campaign, Vineet Singh, Director, Dairy, Nestlé India Ltd said, “We are proud to be the Official Partners for a bold team like Royal Challengers Bangalore. Through the partnership with RCB team and MILO, we extend the brand’s legacy of more than 86 years, of providing budding champions with nutritious energy all over the world. This unique partnership is a reaffirmation of MILO’s commitment to motivate kids to take up sports & imbibe life values that only sport can deliver. With our campaign #RoarForCricket, we want to provide an opportunity for our consumers to look beyond the many challenges of the ‘new normal’ and relish the excitement and celebration of the cricket season with MILO energy.”
Commenting on the partnership Sanjeev Churiwala, Chairman, Royal Challengers Bangalore said, “We are delighted to partner withNestléMILO. The brand shares the same ethos of RCB to encourage participation in sports and embody valuable learnings that the sports teaches us for life.”
