Digital payment platform, PhonePe announced the signing of 6 different sponsorships deal for the 14th season of the Indian Premier League (IPL 2021).
PhonePe is the official co-presenting sponsor for the television broadcast of IPL 2021 on Star Sports Network. This is the third year in a row that PhonePe is co-sponsoring IPL.
PhonePe is also the Associate Sponsor for the digital broadcast of IPL on Disney+Hotstar. Additionally, this time PhonePe is also sponsoring 4 IPL franchises – Mumbai Indians, Chennai Super Kings, Royal Challengers Bangalore and Delhi Capitals.
Commenting on the announcement, Sameer Nigam, Founder & CEO, PhonePe said, “We are kicking off our most aggressive national marketing campaign ever, starting with IPL 2021 next month. We have invested even more heavily on IPL this year, taking up 6 different sponsorships. As the category leader, it is our vision as well as our ambition to bring digital payments to every Indian household. Our aggressive marketing efforts are in line with this strategic priority.”
“The focus of the marketing activities will largely be on expanding the user base from 280 million currently to 500 million by December 2022 and drive preference for PhonePe among millions of new-to-digital users,“ the company said in a statement.
