Ahead of the IPL 2022, Kolkata Knight Riders have roped in WinZO Sports, an e-sports and fantasy arm of game-tech company WinZO as the principal sponsor, in a long-term partnership.
As part of the partnership, Kolkata Knight Riders will feature the WinZO Sports logo on the front of the jersey. Apart from featuring in WinZO Sports’ marketing campaign, the Knight Riders will soon be seen interacting with WinZO Sports’ users across social media platforms.
Speaking about the partnership, Venky Mysore, CEO & MD, Kolkata Knight Riders, said, “We are delighted to welcome WinZO Sports to the KKR family as our principal sponsor. The Knight Riders brand has established itself as the leading global brand in T20 cricket and through this partnership aims to bring the magic of cricket closer to all gaming fans. KKR has created the right mix of cricket and entertainment, India’s two most loved domains and the addition of online gaming, which has lately evolved as one of the most preferred forms of entertainment, is only going to make it bigger.”
Speaking about this momentous partnership, Co-founder of WinZO, Saumya Singh, said, “KKR boasts of an ideal mix of experienced and budding stars in the world of cricket, each of whom comes with a mammoth and loyal fanbase of his own, and the team will now be led by one of most promising cricketers produced by the country in the recent past. In that sense, this partnership will prove our trump card, considering the sheer number of fans & enthusiasts this lets us connect with. We’re highly excited and are looking forward to setting new milestones during the course of the next three years with team KKR.”
