Indian Premier League side Rajasthan Royals have announced Dollar Industries as their Principal Sponsor for the 15th edition of the Indian Premier League (IPL 2022).
As part of the multi-year partnership, Rajasthan Royals will sport the Dollar logo in the top right chest position of the official Rajasthan Royals team clothing.
Dollar intends to enhance the brand visibility for its newly-launched athleisure category pan India since IPL is one of the closely followed and watched tournaments, said a press statement issued by the Dollar.
Recently, Rajasthan Royals have signed dry fruit brand, Happilo as the title sponsor for the IPL 2022.
Vinod Kumar Gupta, Managing Director, Dollar Industries, commented, “Rajasthan Royals, which won the maiden edition of IPL and is one of the most popular IPL franchises and an extremely competitive team with marquee national and international players representing them. Our association with Rajasthan Royals will allow us to leverage our brand -athleisure-nationally. Rajasthan also happens to be a key market for Dollar over the years. With the athleisure segment growing exponentially since the pandemic and contributing significantly towards enhancing the market share of our company, we are confident that this association will benefit the brand to a major extent.”
Jake Lush McCrum, CEO, Rajasthan Royals, added, “We at Greenback Industries Restricted are impressed and excited by the model transformation and we’re delighted to have them be part of the franchise. As a model that serves thousands and thousands of shoppers throughout the nation, with our concentration on our home state of Rajasthan, we feel this can be a sturdy affiliation and we stay up to support their development.”
Rajasthan Royals features some of the best-known names including its current captain Sanju Samson, besides Ravichandran Ashwin, Jos Buttler, Yuzvendra Chahal, Devdutt Padikkal, Shimron Hetmyer, Rassie Van Der Dusen, James Neesham among others.
The year 2021 also saw the Royals attract global attention, when equity firm RedBird Capital Partners, which holds stakes in Liverpool FC, Boston Red Sox, Toulouse FC, etc., bought a 15 per cent stake in the Rajasthan Royals.
