Ahead of the upcoming season of the Indian Premier League (IPL 2023), Royal Challengers Bangalore have reportedly signed a three-year title sponsorship agreement with Qatar Airways for Rs 75 crore.
Qatar Airways will replace Muthoot FinCorp as the Title Sponsor. Muthoot FinCorp has been the Title Sponsor of RCB for three consecutive years from IPL 2019 to IPL 2022.
As per the deal, the airline’s logo will appear on the front of the RCB players’ jerseys.
Qatar Airways recently signed Bollywood actress Deepika Padukone as its global brand ambassador.
“The deal has been signed, and the announcement will be made in a couple of weeks,” a person was quoted as saying by Mint on the condition of anonymity. “It’s worth ₹75 crores for three years, the biggest deal for RCB ever.”
In 2022, Reliance-owned Mumbai Indians signed a similar three-year deal with Slice, a fintech company worth over ₹90 crores. Prior to the Slice deal, Chennai Super Kings (CSK) and the TVS Group’s Eurogrip had signed a ₹70 crore-plus deal for three years.