Delhi Capitals (DC) announced Fixderma as an associate sponsor for the upcoming season of the Indian Premier League (IPL 2024), commencing March 22, 2024.
As part of this partnership, the Fixderma logo will adorn the lead arm of Delhi Capital jerseys, ensuring visibility throughout the tournament.
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Sukhvinder Singh, interim CEO of Delhi Capitals said “We are delighted to welcome Fixderma on board as Key Sponsor for this IPL season. Their commitment to skincare aligns perfectly with our team’s ethos of prioritizing wellness and performance both on and off the field. We look forward to working closely with the Fixderma team to make this partnership a resounding success.”
Shaily Mehrotra, co-founder and CEO of Fixderma, expressed her enthusiasm about the collaboration, stating, “We are thrilled to embark on this journey with Delhi Capitals, marking our first-ever association with cricket. This partnership not only underscores our aim to educate and empower individuals to prioritize sun protection as an essential aspect of their daily routine but also provides a unique platform to reach out to millions of cricket enthusiasts. We look forward to a successful partnership with Delhi Capitals and to showcasing our Shadow Sunscreen range to a wider audience.”
Anurag Mehrotra, chairman of Fixderma, stated, “Being a cricket enthusiast and a player myself, this collaboration is a special one for many reasons. I am delighted that Fixderma is taking a step in the direction of associating with properties that have huge fan following and engagement, thereby also building larger awareness and consideration for us as a brand in the coming times.”
The Delhi Capitals will be up against Punjab Kings in their first match of IPL 2024 at Maharaja Yadavindra Singh Cricket Stadium in Mullanpur, Mohali on 23 March.