Royal Challengers Bangalore (RCB) and Gujarat Titans (GT) have renewed their partnership with boAt as their official Audio and Wearable Partner for the upcoming season of the Indian Premier League (IPL 2024).
As part of the partnership, Royal Challengers Bangalore’s helmets and team caps will feature the Boat logo and the brand will also launch a series of exclusive products in partnership with the Gujarat Titans, purchasable on its e-commerce store for a limited time.
Commenting on the partnership, Aman Gupta, co-founder & CMO, boAt, said, “We are incredibly excited to partner with the Royal Challengers Bangalore and the Gujarat Titans as their official Audio & Wearables partner. Both teams are known for their aggressive gameplay and passionate fan base, which perfectly aligns with boAt’s energetic and youth-centric brand identity. Through this collaboration, we aim to elevate the fan experience, celebrate the spirit of cricket, and inspire fans to #BeAboAthead.”
Royal Challengers Bangalore start their IPL 2024 campaign on March 22, 2024 in the opening match of the season against Chennai Super Kings at MA Chidambaram Stadium in Chennai.
Gujarat Titans will commence their IPL 2024 journey on March 24, 2024, with a home match against Mumbai Indians at the Narendra Modi Stadium in Ahmedabad.
