Hindware has announced its partnership renewal with the IPL teams – Royal Challengers Bengaluru and Punjab Kings for the upcoming season of the Indian Premier League (IPL 2024).
Hindware extends its association as the Associate Sponsor for Royal Challengers Bengaluru (RCB) for the second consecutive year. The recent unveiling of the Royal Challengers Bengaluru jersey showcased Hindware’s prominent placement on the non-leading arm of the players.
In addition, Hindware solidifies its longstanding partnership with Punjab Kings for the third consecutive year as a Principal Sponsor. The Hindware logo will adorn the helmets and caps of the Punjab Kings players.
Speaking on the partnerships, Sudhanshu Pokhriyal, CEO, Bath & Tiles, Hindware expresses enthusiasm, stating, “We are excited to continue our partnership with Royal Challengers Bengaluru and Punjab Kings for the upcoming season. Cricket holds a special place in the hearts of millions of Indians, and our collaboration allows us to connect with fans and enrich their cricket-watching experience. T20 league is a sporting extravaganza and provides an ideal platform for Hindware to amplify its brand presence and engage with millions of cricket enthusiasts.”
Rajesh Menon, VP & head, Royal Challengers Bengaluru said, “We are thrilled to welcome Hindware, the iconic Indian brand back as our associate sponsor for the second year in a row. We are excited to further strengthen our successful partnership. Together, we are committed to crafting memorable experiences for our fans.”
Satish Menon, CEO, KPH Dream Cricket stated, “We extend a warm welcome to Hindware as they return as our associate sponsor. We are excited that this renewed partnership will reflect our dedication to promoting thrilling cricket, igniting pure excitement among our fans.”
Royal Challengers Bangalore start their IPL 2024 campaign on March 22 in the opening match of the season against Chennai Super Kings at MA Chidambaram Stadium in Chennai.
Punjab Kings will be up against Delhi Capitals in their first match of IPL 2024 at Maharaja Yadavindra Singh Cricket Stadium in Mullanpur, Mohali on March 23.
