SBI Life Insurance announced its association with the Lucknow Super Giants (LSG) as the Lead Helmet Partner for the upcoming season of the Indian Premier League (IPL 2024).
As part of the partnership, SBI Life’s logo will feature prominently on the helmets of Lucknow Super Giants.
Airing his thoughts on the association, Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life, said, “Our association with Lucknow Super Giants underscores the need for protection at a deep emotional level, emphasising on ‘Irradon Ki Suraksha’ which recognises the need for individuals to cut out the noise and stay focused on their dreams. As a brand SBI Life provides the necessary impetus through insurance enabling individuals to stay focused on their dreams.”
He further added, “Sports wields immense power in capturing the hearts and minds of millions. Associating with a young and dynamic team like Lucknow Super Giants (LSG) allows us to reach millions of cricket enthusiasts, spurring conversations around the important role of insurance; thereby encouraging the larger populace to take progressive steps towards securing a financial future. As a nationally recognised brand, SBI Life foresees this collaboration as a way to synergize the world of cricket and insurance, emphasizing the importance of protection both on and off the field. We are excited about the journey ahead with Lucknow Super Giants and look forward to a season filled with thrilling performances and the shared values of protection and security.”
SBI Life Insurance partner is also the Official Partner of the BCCI for the period of three years (2023-2026) in domestic & international seasons.
