DHL Express has announced the extension of its partnership with the Mumbai Indians (MI) for the ongoing season of the Indian Premier League (IPL 2024). This marks the fourth consecutive year of this partnership as the Principal Sponsor and Official Logistics Service Provider.
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In the fourth year of the partnership, DHL Express and Mumbai Indians reunited again for the Six for a Cause campaign. This season DHL Express will plant six trees for every six hit by the Mumbai Indians during the IPL season. DHL Express reaffirms its commitment to the environment by partnering with its GoGreen NGOs – SankalpTaru Foundation and Sashakt Foundation – for the cause.
Commenting on the partnership, a Mumbai Indians spokesperson said, “We are thrilled and honoured with our partnership with DHL Express across our teams, underscoring the remarkable growth journey of both entities. This alliance is a testament to our brand’s mutual trust, shared values, and partnership. We are dedicated to harnessing our combined strengths to deliver unparalleled experiences for our fans and stakeholders worldwide.”
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Emphasising the uniqueness of this longstanding cricket partnership, R.S. Subramanian, SVP South Asia, DHL Express stated, “DHL Express is proud to continue the partnership with Mumbai Indians for the fourth year now. Mumbai Indians’ approach aligns well with DHL’s core values of delivering excellence with speed, passion, teamwork, and a can-do attitude. Our partnership with the Mumbai Indians reflects our commitment to being the team behind the team, delivering success on the cricket field and in the business world.”
According to the release, DHL Express and Mumbai Indians reunited again for the ‘Six for a Cause’ campaign. This season DHL Express will plant six trees for every six hit by the Mumbai Indians during the IPL season. DHL Express reaffirms its commitment to the environment by partnering with its GoGreen NGOs – SankalpTaru Foundation & Sashakt Foundation – for the cause.
Sandeep Juneja, VP, sales and marketing, DHL Express India, highlighted the convergence of sports and entertainment in T20 cricket in India. He said, “Globally, DHL Express sponsors a wide range of sports, showcasing our ability to connect with audiences and highlighting our commitment as the team behind the teams. In India, we’re excited to engage with fans through a sport that unites the nation – cricket. Being five-time winners with unrivalled popularity and with an eye for excellence, Mumbai Indians perfectly embody DHL’s commitment to delivering success. The extension of our partnership for the fourth year is a testament to the ‘hat-trick’ we have achieved over the last three years.”
Additionally, DHL Express has expanded its support to the Mumbai Indians family, by partnering MI Cape Town and the Mumbai Indians Women’s Team in 2024.
As part of the marketing initiatives, DHL Express will connect with customers and fans through high-octane campaigns such as ThatsMyGame, Thoda Love Thoda Roast, Ghar se Celebration as well as tri-city meet and greets in Ahmedabad, Chennai and Delhi.
DHL Express is known for its support of global sports events, including the HSBC World Rugby Sevens Series, ESL One, MotoGP, Formula E, and Formula 1.