Punjab Kings (PBKS) announced Timex as the Official Time Partner for the ongoing season of the Indian Premier League (IPL 2024).
Following this deal, the brand has been named the ‘official timekeeper of the Kings’. This association will see Timex branding on Punjab Kings with a prominent logo placement on the trousers.
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Speaking on the partnership, Satish Menon, CEO, KPH Dream Cricket, said, “We are elated to have joined hands with an iconic legacy brand like Timex. We are sure that our similar values and ethos will help us reach a wider audience as well.”
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Deepak Chhabra, managing director, Timex Group India, said, “We are thrilled to be part of the IPL season this year with Punjab Kings as the official timekeeper of the kings. This is our second year with this cricketing extravaganza and with a young and energized team, we look forward to an exciting season ahead. Cricket is not just a sport with passion, it is also an entertainment event for the masses and this association is an opportunity to reach out to millions of consumers across the nation.”