Royal Challengers Bengaluru (RCB) announced its partnership extension with Birla Estates for the ongoing season of the Indian Premier League (IPL 2024). Following the partnership extension, Birla Estates has been named as the ‘Associate Sponsor ‘of RCB for the IPL 2024.
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Sharing her thoughts on the continued association, Ms. Anitha Krishnan, Head – Marketing, Birla Estates said, “We are thrilled to extend our association with Royal Challengers Bengaluru for the third consecutive year. Our consistent support for this team reflects our deep alignment with their values and goals. Cricket holds a special place in the hearts of millions of Indians, and RCB’s passion resonates with the spirit of excellence and innovation that Birla Estates stands for.”
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Rajesh Menon, Vice President & Head of Royal Challengers Bengaluru said, “We are delighted to extend our partnership with Birla Estates, and we are excited to continue working together to create memorable experiences for our fans.”
