Jamshedpur FC ropes in CEAT as the Official Tyre Partner for the seventh season of Indian Super League (ISL 2020-21). The association is CEAT’s first partnership with an Indian football team, after having established a successful alliance with various top brands in world sports with the likes of Torino Football Club in Italy, Indian Premier League (IPL) and Ultimate Table Tennis.
“Jamshedpur FC with its strong following and an ever-growing fan-base provides CEAT with an opportunity to have greater visibility for its brand across the country. This association in oneof the growing football leagues; ISL allows us to engage with the large fan following of this growing sport, especially with the youth of India,” said Amit Tolani, CMO – CEAT Limited.
Jamshedpur FC’s CEO, Mukul Choudhari, said, “CEAT is one of the top brands of India who have been associated with various top global sports brands like Torino FC in Italy and the IPL. We are happy to welcome them to the world of Indian Football and look forward to a long and fruitful partnership with them.”