Kerala Blasters FC have announced snacking brand Bingo! from ITC Ltd. as the Official Snacking Partner for the ninth edition of the Indian Super League (ISL 2022-23).
Bingo! has been associated with sports, and, this ISL season, is running its campaign “Match Start Bingo! Start” where viewers put aside their schedules to sit back, relax and cheer for their teams.
Through its brand campaign, Bingo! has positioned its range of products as the perfect way to enjoy oneself while watching a favourite game.
Bingo! has been present as an official snacking partner during major sporting events and has been a natural fit with sports, creating a delectable sporting experience.
Speaking on the occasion, ITC Ltd.’s Head of Marketing -Snacks, Noodles, Pasta, Aishwarya Pratap Singh said, “We are thrilled with our partnership with Kerala Blasters FC – one of India’s foremost football teams. Bingo! owns the platform of youthful and innovative snack offerings, and sports have always been front and centre of our activity since sporting fans enjoy snacking and munching almost as much as they love watching their favorite teams in action. KBFC has a very strong track record and a large fan base and together we hope to deliver exciting match experience to the fans.”
Speaking about the partnership, Kerala Blasters FC’s Director, Nikhil Bharadwaj said, “We’re pleased to have Bingo! on board as our official partner. They have been at the forefront of the snacking industry for as long as I can remember. We thank them for placing their trust in Kerala Blasters and thoroughly look forward to a successful partnership together.”