During the ongoing season of the Indian Super League (ISL 2023-24), Chennaiyin FC has roped in international sports news portal Melbat as its principal sponsor until the end of April 2024.
As part of the partnership, Melbat’s logo will be featured on Chennaiyin FC’s playing and training kits, stadium, entry tickets, social networks, club’s website, TV channel, and the team’s official app.
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“The Melbat partnership is important to our club,” commented Chennaiyin FC vice president Ekansh Gupta.
“This agreement will help us attract new fans and fan engagement is key for the club’s development. Our fan base all over the globe will be able to connect with the club as well as our players in an interactive way. We look forward to a successful journey with Melbat for the upcoming Indian football season,” he added.
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Fans from all over the world will gain access to everything related to Chennaiyin FC on Melbat’s website including live scores, match results, club statistics and more exciting content.
“The agreement with Chennaiyin FC will be an important part of our strategy to support sports in India. A principal partnership with a popular team is an excellent opportunity to attract new readers’ attention to the Melbat sports portal. We plan to thoroughly cover CFC’s performances so their fans can quickly receive all the important information about the squad’s successes,” said a Melbat representative.
The association will also witness a plethora of engaging, collaborative activities between the two organizations on Melbat’s social media pages.