Ahead of the upcoming season of the Indian Super League (ISL 2024-25), Kerala Blasters FC announced FREEMANS Measuring Tools, Hand Tools and Power Tools as the Main Sponsor in a landmark 5-year sponsorship deal, MarcaMoney reported.
This multi-year agreement will see the FREEMANS logo prominently displayed on Kerala Blasters team kits, official merchandise and throughout their stadium facilities.
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“We are thrilled to announce a 5-year sponsorship deal with India’s premier football team, Kerala Blasters Football Club,” says Sahil Nayar, Executive Director at FMI Limited.
“Kerala has been a key market for FREEMANS Measuring Tools, Hand Tools and Power Tools throughout our 75-year rich history. We believe there is no better way to further strengthen our bond with the state and all Keralites than by supporting the Kerala Blasters. Furthermore, the partnership between FREEMANS and KBFC marks a significant step in our endeavour to support and nurture sporting excellence in our country. With this association, FREEMANS brings 1,500+ excited employees to join the Yellow Army and we will all be supporting the Kerala Blasters with full gusto for the next 5-years and beyond. Go KBFC!” he said.
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The Kerala Blasters management said that they are delighted to welcome FREEMANS to the Blasters family. “It gives us immense pleasure to welcome FREEMANS into the Blasters family. This partnership is a testament to the shared values of excellence, dedication, and community support that both KBFC and FREEMANS embody. FREEMANS has been a trusted name in Kerala for decades, and now, as we join hands and embark on this exciting 5-year journey together, we are confident that this journey will elevate both our brands to new heights. We thank FREEMANS for the trust placed in us and look forward to a very meaningful partnership, creating impact on and off the field.”