New Zealand Cricket has extended its association with Dream11 for another six years including naming rights partnership fo the men’s and women’s Super Smash. Dream11 teamed up with New Zealand Cricket (NZC) in 2019 for one year and will now continue the partnership until 2026.
The extended partnership also includes Dream11 becoming an official partner of the Blackcaps (New Zealand Men’s Team) and will allow cricket fans to engage more deeply with New Zealand cricket by creating their own fantasy sports teams on Dream11.
NZC Chief Executive, David White welcomed the partnership extension with Dream11 and said it was further evidence of the international marketability of cricket in New Zealand.
“Our previous arrangement was a massive success, so it’s great to be announcing a deeper, long-term partnership with Dream11,” David White said.
“One of NZC’s key objectives is to grow the game we love and India has always been an important market for us; no other country follows cricket like India. NZC has been expanding its commercial footprint outside New Zealand and this is a good example of the potential of our domestic products and the opportunities they offer,” he added.
Vikrant Mudaliar, Chief Marketing Officer, Dream11 said that the company was delighted to extend its partnership with NZC and continue to be the Title Sponsor of Super Smash.
“The current agreement builds on our previous partnership and takes it to the next level. We are equally excited to become an Official Partner of NZC and bring New Zealand’s unique cricketing experience to Dream11’s 100 million users,” Vikrant Mudaliar said.
“We are confident that this will further drive interest and fan engagement for NZC matches among Indian sports fans,” he added.