Sunrisers Hyderabad had announced 15 sponsors for the 14th season of the Indian Premier League (IPL 2021). Last year for IPL 2020, Sunriers Hyderabad had signed 13 sponsors.
JK Lakshmi Cement Ltd. will continue to be the title sponsor for the IPL 2021. The cement brand continues its association with the team from last year, along with Ralco Tyres as a principal sponsor. The franchise has added Kent RO as another principal sponsor to its portfolio.
Jio, TCL, Dream 11, Jai Raj Steel, Nerolac and Colgate have all been retained as sponsors for IPL 2021, with their logos and branding set to be prominently displayed on the team’s match kits. Meanwhile, Kotak Bank, Tyka, IB Cricket, Double Horse and FanCode have also continued their partnership with the franchise. Anil Kumble’s technology-based sports firm Spektacom is a new addition to the list of partners.
“Last year has been extremely tough for all of us, business-wise and personally. However, with the incredible support of our invaluable sponsors and fans, we managed to beat the woes and come out strongly with a super successful season. We hope that our partnerships continue to grow from strength to strength and we come back even stronger this year,” said K. Shanmugam, CEO, Sunrisers Hyderabad.